Cornwall & South West Fruit Focus 5
‘Land use, growing and market opportunities for fruit in the South West and Cornwall’.
Venue Eden Project The Core Education Building; PL24 2SG
Date; Friday 07-03-2014. Start time; 9.30 for 10 am start. Meeting is 10 am– 4.30 pm
There may be a £10-00/person charge depending on availability of external funding. e-mail me if you wish to attend by midday Thursday 6th March
Lunch – Vegetarian or Meat pasties – (let me know your preference)
Dr. Andrew Ormerod, Economic Botanist,
Email firstname.lastname@example.org Telephone 07908978208
The event will now take place upstairs in the Core (Eden’s Education Building) – see picture at base of document. Parking is best in Banana or Orange car parks (near the visitor centre). Gates open to the site at 9.30 – if any of the speakers are earlier than this please let me know. Access is via the visitor centre – ask for directions at the ticketing desks. There will be signs to get to the meeting room from the visitor centre.
This event is of potential interest to growers, potential growers, land-owners, food manufacturers, retailers, agricultural policy makers and those in horticulture/agriculture/food related training.
Cornwall and South West Fruit Focus events were originally established by me in 2007 to address a range of issues relating to this somewhat neglected sector of horticulture. This is the fifth in the series of meetings to inject new ideas about Fruit production into the region and to gauge demand for fruit and nuts and support that is needed as well as celebrate local successes.
Demand for fruit
It is seven years since the first event was held at the Eden Project and it is useful to revisit the original theme to see what has changed in terms of demand and supply. One area of success in the South West has been the success in the juice and cider industry caused by growing public interest in these products. Regional products can have strong links with the land that they grow on which can help with marketing within or outside the region. It is useful to gauge how things have changed for greengrocers, food manufacturers, restaurants and caterers since. We are also considering demand from supermarkets based on a case study from Waitrose in Devon involved in regional sourcing of apples and juice
Production and marketing
Addition we look at the production and marketing of nuts based on a case study from Kent. There are also opportunities for mixing the exotic with the locally produced fruit juices, which we will highlight. But there may be opportunities for less known fruit and nuts. There are restrictions to marketing some traditional fruit – In 2007 we looked at the initial steps in reviving traditional niche varieties of top fruit it always takes time to re-establish production of these.
Growing co-operation and marketing
Co-operation in growing and marketing can play a role in reviving interest here. We look at the role the Food hub linked to the Tamar Grow Local Community Supported Agriculture projects is playing. We consider are there lessons that can be learnt from the Land Settlement Association in terms of co-operation and marketing that are applicable to future food security.
Better use of land
In addition we are looking into weather under utilization land can be used more productively for fruit or agroforestry to increase regional production in these sectors.
Cornwall and South West Fruit Focus 5
‘Land use, growing and market opportunities for fruit in the South West and Cornwall’. Seven Years on from the first Cornwall Fruit Focus meeting held at Eden Project it is interesting to see how the market and opportunities for fruit production have changed. Friday March 7th 9.30 am for a 10 am start.
Meeting lasts from 10 am 4.30 pm* Eden Project Core (EducationBuilding).
|9.30 – 10.00||Meeting room open||open for registration|
|10.00 -10.30||Overview of changing patterns of fruit production and demand in the region. Any noticeable changes in the last seven years?||Theme – Does production match market demand?Where are the innovations coming from?|
|10.30 – 11.00||Development of co-operative production hubs linked to Tamar Grow Local||Theme – cooperative in growing and marketing Collective support and marketing
for local growers.
Rachael Forster (Tamar Grow Local)
|11.00 –11.30||Growing and marketing nuts experience gained from Potash Farm, Kent and the UK market.||Theme – Production support network for growersand adding value from nuts.
Alexander Hunt, Potash Farm
|11.30 – 11.40||Discussion|
|11.40 –12.00||Coffee||There is a chance to chat to Peter Clarke about some of the history of the LSA in the break|
|12.00 –12.30||What the Market Wants –Local demand for fruit from supermarkets – what can we learn from this example in Sidmouth.||Theme – Sourcing local production to meet local demand.
Waitrose/Four Elms Fruit Farm Mark Shepherd
|12.30 –13.00||Is there a role for a new LSA in fruit and veg production?|| Themes – 1, co-operation in growing and Marketing opportunities for new entrants into
2, Making better use of land for commercial
horticulture to improve Britain’s food security.
Peter Clarke (Historian of the Land
|13.00 –13.30||Update of the New LSA.Barrier to change in the contemporary food system With reference to fruit.||Theme – 1, As above 2, Ways of promoting traditional fruit which have suffered market
William Hudson (East Anglian Food Links)
|13.40 – 14. 15||Lunch||Pasties, apples and juice|
|14.15 –14.45||Impact of growing interest in Cider and Juice on the South West economy – are there opportunities for land owners to plant more fruit trees?||Theme – trends in fruit production in the South West what does it indicate for future opportunities
for growers and producers?
Jon Clatworthy Sales and marketing manager at
|14.45 –15.15||Mixology – mixing the exotic with the local||Theme – Market segmentation of regional apple juice to add value.
|15.15 –15-45||How to bring under utilized land back into cultivation for agroforestry and fruit trees||Theme – Making better use of under utilized land– What the challenges and benefits?
Pip Howard (specialist in forestry,
the landscape industry and land use)
|15.45 – 16.05||Coffee||There is a chance to chat to Peter Clarke about some of the history of the LSA in the break|
|16.05 –16.30||Discussion of last talks.Any written questions from earlier in the day
Summing up the feelings expressed on the day.
Where do we go from here?